It seems today that every company is “going green” and many companies are entering in the world of cause marketing where they align themselves with nonprofit organizations to partner in raising money or helping with campaigns that provide the world with a place better tomorrow than it is today. I am always on the lookout for companies that provide information about what they are doing in the world of corporate responsibility. Bombardier is a company that I wanted to spotlight.
Bombardier is doing some great things in the area of corporate responsibility and their President and CEO Pierre Beaudoin has this to say about their achievements:
Our achievements include reducing our water consumption by 35%, energy consumption by 17% and greenhouse gas emissions by 10% between fiscal 2004 and 2009. In fiscal 2009, we also advanced pioneering products such as our ECO4 energy-saving rail technologies and our CSeries commercial aircraft.
We take pride in our listing, again, on two Dow Jones Sustainability Indexes and, for the second time, on the Carbon Disclosure Project (CDP), the world standard for carbon disclosure methodology and process. The CDP named Bombardier one of the 10 Canadian Climate Disclosure Leaders.
We continue to actively promote the UN Global Compact’s principles of social responsibility and we are in the process of embedding these principles in our Code of Ethics and Business Conduct.
One of the other campaigns I see that they were instrumental in taking part in was the 2010 Vancouver Paralympic Winter Games. Aligning themselves with these types of campaigns will keep that company on track to be a leader in corporate responsibility initiatives. I will be looking to some of the other corporate jet companies to see how they stack up in their own corporate responsibility and how they are joining in the stand to help make this world a better place.