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Embraer Making A Move For Larger Market Share

It was only a few years ago that Embraer was a minor player in the corporate jet industry with only a 3 percent share.  It is making great strides recently in the business aviation industry having gained that number to nearly 20%.  The company that is based in Brazil is taking the line of mid-size jets it manufactures in the Legacy 450 and 500 jets, the Phenom light jets and the Legacy 650 jets, Lineage 1000 jets to new levels that they hope will help them gain their goal of a 30% share of the business jet market.

Recently, the company opened a new final assembly facility in Melbourne, Florida, and the CEO of the company, Fred Curado indicated that he was very happy with the manufacturer’s position in the industry of business jets.  In fact, he recently revealed that he hopes to expand further.

“I do see Embraer one day venturing into the ultra-long-range, large-cabin business jet segment,”he  told AIN in an interview. He stated in that recorded interview, their line would compete “with the [Bombardier] Globals and the larger [Dassault] Falcons,” he said.

These are good signs of growth for the industry and it will be interesting to see if Embraer expands to the levels it seeks in the business aviation industry.

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