Virtual reality (VR) is one of the most talked-about technologies of the last decade, with new use cases springing up everywhere. Private aviation is one benefactor of VR, with everything from virtual jet tours to virtual pilot training. Now, famed airframer Airbus is adopting VR technology to help its customers build their perfect jet interior, one detail at a time. The ACJ TwoTwenty Creative Studio offers an immersive experience for personalized luxury like never before.
Comfort takes center stage
Concerning the trifecta of speed, distance, and comfort, cabin customization has become one of the most in-demand facets of private jet ownership in recent years. As jets hit speed and distance caps for their classes, comfort has become a primary selling point, particularly among new bizjet and private jet owners.
Cabin customization has always been a selling point for airframers — usually in the form of 2 to 5 pre-set configurations that focus on business, entertainment, lifestyle, and others. Now, Airbus’s ACJ TwoTwenty Creative Studio is giving jet buyers even more opportunity to create comfort that’s specific to their vision (literally).
Exploring the ACJ TwoTwenty Creative Studio
Airbus rolled out its new immersive VR experience specifically for customers purchasing its ACJ TwoTwenty business jet. It’s as much a feature as it is a necessity when it comes to customizing the 785 square feet and six separate living zones offered by this massive jet.
Airbus’ Creative Studio uses a Quest 2 VR headset that allows customers to step into a real-size section of the cabin for a virtual walkthrough, while customizing various features and styles as they choose from countless personalization variables. Customization opportunities include:
Cabin layouts and living spaces, including furniture and electronics.
Color schemes, with more than 100 different fabrics and materials to choose from.
Ambiance features that include lighting, fixtures, and arrangements.
Customers can select and modify their preferences in real-time, in an environment specifically engineered to give them complete control over cabin interior. The company claims that, not only will VR improve the customer experience, it also will expedite cabin design and customization times.
Setting a new standard for luxury
To kick off the VR Creative Studio, Airbus has announced that noted Swiss interior firm Comlux will bring the first 15 custom cabins to life in stunning detail. The company has already taken orders for six TwoTwenty bizjets, with two undergoing customizations for one of Dubai’s premier luxury resorts: the FIVE Palm Jumeirah hotel.
While Airbus hasn’t yet announced its intention to expand the VR Creative Studio to additional jet customizations, it’s likely that it will — especially for its massive ACJ 350. What’s more, other airframers are likely to take cues from the positive reception of the VR Creative Studio as they seek to meet customer expectations for cabin comfort and accommodation.
The expert jet brokers at L & L International are here to help you acquire the perfect jet. Need to sell your jet? We can assist with that, too. Contact the private aviation professionals online, at sales@L-Lint.com, or at +1 (305) 754-3313.
It’s a long-range jet. It’s a bizliner. Its … the Airbus ACJ TwoTwenty! This new business jet from Airbus isn’t due to hit the skies until 2023, but it’s already generating major buzz for its disruptive potential. With a huge cabin size, superior range, and plenty of amenities, it has the potential to capture market share from several traditional segments. When it enters service, it’s poised to jump continents and ferry business travelers to the major hubs of the world in an airframe inspired by its commercial counterpart, the Airbus A220-100.
A luxury cabin experience
As soon as you step into the Airbus ACJ TwoTwenty, you’ll see that this jet is of an entirely new breed. The first thing you’ll notice is the massive cabin, which can comfortably transport 18 passengers. There’s room for up to 10 reclining sleepers, plus room for all the amenities you’d expect from a luxury business jet—including a king-size bed, a private bathroom with rain shower and several 55-inch 4K screens.
What’s more, there are more than 100 interior designs to choose from, reducing the overall cost of outfitting a custom cabin.
Superior flight capabilities
The Airbus ACJ TwoTwenty’s flight capabilities will set the standard for the business jet industry. According to ACJ, operating the TwoTwenty will cost much less when compared to competitor models from Gulfstream or Bombardier. The jet runs on a fuel-efficient PW1500G engine and has a lighter frame, enabling long-range travel. Airbus has used advanced materials that are more resistant to corrosion, significantly reducing maintenance costs.
Combined, these factors help to reduce the operating cost of this model by 1/3 when compared with other long-range jets currently on the market.
The TwoTwenty takes the best aspects of many different segments of business jets and combines them all in one sophisticated package. With plenty of room for all the features a business traveler could need, including ample sleeping space and a rainfall shower, it’s clear that this is a supersized jet — but it’s also a long-range jet. With a 5,650-nautical-mile range, non-stop travel to very distant places is well within reach. Traveling from London to Los Angeles? You won’t need to make a single stop.
Competition is slim
The jet’s closest competitor is the Gulfstream G500. The G500 has a range of 5,000 nautical miles, slightly lower than the TwoTwenty. A big difference between the two is cabin space—the G500 has a cabin width of 7 feet 11 inches, compared to the TwoTwenty’s roomy 10 foot 7 inches. Travelers flying long-range will appreciate the extra roomy cabin of the TwoTwenty.
It’s clear that Airbus has created a business jet that’s poised to disrupt the market with its combination of space and range. And while the Airbus ACJ TwoTwenty won’t be available until 2023, orders are already in for this revolutionary aircraft.
As competitors take notice of the TwoTwenty’s innovations, they’re making adjustments to their own fleets. Comparable models may enter the market by 2023, but currently, you’ll find that nothing comes close to the TwoTwenty.